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Social media may seem like a human space where conversations flow naturally, and brands connect with their audience directly to make personal connections. It is the personal connections that set social media apart. However, that does not mean that data should take a backseat. Every interaction leaves a digital footprint that can impact your strategy. […]

https://www.freepik.com/free-vector/referral-marketing-strategy_13683590.htm#fromView=search&page=1&position=24&uuid=3b867dba-93bc-4515-bb4d-76f26e62617a& Nowadays, the term influencer has become somewhat synonymous with celebrity endorsements, massive following, and flashy campaigns! However, while the big names grab all the headlines, there is a quieter yet increasingly powerful group of influencers that has been making quite some waves recently- micro-influencers. The question, then, is- do you really care about these

https://www.freepik.com/free-vector/colorful-icons-set-style_12067938.htm#fromView=search&page=1&position=25&uuid=64ff19cc-8b3c-41f1-af2c-afc9c037a02f When you come across a post on social media that you really like, chances are, you will share it, right? What if we told you that actions like sharing, commenting, liking, or pinning content can actually impact your visibility? These interactions, known as social signals, are becoming increasingly important for content ranking. This is