With more and more bloggers joining the bandwagon of discussing the latest technology online, keeping your audience engaged and coming back for more can be tough. Whether it’s a new blog post, industry news or exclusive content, a good newsletter is exactly what you need to bring back visitors to your website. 
But to do that, you need a good WordPress newsletter plugin. In this post, we’re going to list out the best plugins for you to schedule or automate newsletters for your tech blog.
Great WordPress newsletter plugins for tech bloggers
While there are several tools available to set up automated emails, here are the great WordPress newsletter plugins:
1. MailPoet
One of the most commonly used WordPress newsletter plugins is MailPoet. It enables you to create, send and manage email newsletters from a simple dashboard to help with consistency.
Key features:
- RSS-to-email integration for latest blog posts
- Pre-designed and customizable email layouts
- Subscriber segmentation for personalization
- Code snippet support for easy content embeds
- Welcome email and follow-up sequence automation
2. Omnisend
Another popularly used WordPress newsletter plugin is Omnisend. It is a comprehensive email marketing automation tool that enables tech bloggers to set up well-timed newsletters.
Key features:
- Pre-designed and customizable newsletter templates
- Real-time subscriber segmentation for personalization
- Customizable automation workflows
- Analytics and insights dashboard
- A/B testing for newsletters
3. MailChimp
A popular choice for newsletter automation amongst tech bloggers is MailChimp. It integrates seamlessly with WordPress, making it easy to get started with.
Key features:
- Automatic newsletter send with new blog content
- Easy connect signup forms
- Pre-designed and customizable newsletter templates
- Advanced audience segmentation
4. Newsletter
Another WordPress plugin used to automate regular communication is Newsletter. The plugin lets you get started for free and comes with rich features to drive higher engagement.
Key features:
- Drag and drop email newsletter builder
- Built-in subscription form to collect email addresses
- Advanced tracking and analytics
- Code-friendly formatting to embed snippets
- SMTP integration for high deliverability
5. Sendinblue
A powerful email marketing WordPress plugin that offers automation and advanced features for a newsletter is Sendinblue. It is commonly used by tech bloggers and businesses.
Key features:
- Drag and drop email editor for newsletter design
- Automated transactional emails for important updates
- RSS campaign support to send updates based on blog content
- Advanced analytics and performance tracking
- Customizable email forms to capture leads
6. Mailster
Mailster is a premium WordPress newsletter that provides tech bloggers with a self-hosted email marketing solution.
Key features:
- Fully self-hosted solution
- Automated workflows and drip campaigns
- RSS feed integration for new blog posts
- Advanced customization for blog branding
- Easily integrate code snippets and tech-related content
How to choose the great WordPress newsletter plugin
If you’re a tech blogger, you may want to innovate the way you structure the newsletters frequently. Here’s how we recommend choosing a WordPress newsletter plugin so that you can experience an average open rate between 15-39%:
- Understand the intent of your newsletter – The very first thing you want to do is identify why you want to send the newsletters. Having a clear intent and objective is important.
- Consider the journey – Map how you want to start gathering subscribers and the next steps for them through the newsletters.
- Identify your cadence – Consider how frequently you want to send updates or the newsletter to your subscribers.
- Consider content needs – Take into account what part of your newsletter is static and dynamic, and what would require customizations.
- Customizations – Evaluate the customizations you’d like for your newsletter and how you can ensure branding for the tech blog.
- Audience segmentation – A good WordPress newsletter plugin should help you segment subscribers based on point of subscription and content preferences.
- Analytics and reporting – The newsletter plugin should also be able to track how the emails are performing. From click through, open, engagement and other parameters, it should help you identify what works best for your subscribers.
Conclusion
Newsletters are one of the best ways to stay in touch with your tech blog’s audience. But the timeliness of your updates is what can make or break its success. That’s where choosing the best WordPress newsletter plugin from the 60,000 available options becomes important. 
So before you pick a plugin, ensure you know who you’re addressing and how frequently you intend to deliver value to them. But at all times, remember you get their opt-in before hitting send!
