Online casinos benefit from growing interest in Canada, but so does the competition. More Canadians are interested in playing games in online casinos, thanks to the accessibility and variety available in most online casinos. However, not all providers know how to attract their audiences and establish loyalty programs.
Providers often make several mistakes in approaching their potential clients, starting with not having a gaming license or insurance, which doesn’t ensure sufficient safety for the educated customer. Online casinos with unclear bonus terms and conditions should also be avoided. Other signs that indicate the casino is unreliable include poor web design and the absence of a mobile-friendly website or app, which reveal a lack of investment in customer-friendly features.
Regardless, not knowing how to reward customers can negatively impact your online casino business, especially in the Canadian market, where users can benefit from top-notch features offered by competitors they trust. So, here’s how to improve it.
Understand The Types Of Rewards
Online casinos can use a variety of bonuses and rewards for users, and they’re most efficient when spread across multiple games. For example, you will find the top free spins in Canada under various forms:
- Free spins without a deposit that users receive only for creating an account;
- Free spins with a deposit match that requires a combination of a deposit match bonus;
- Free spins from loyalty programs or VIP schemes;
- Promotional free spins that appear at new game releases or special events;
There’s also a difference between free spins and bonus spins. Free spins are typically awarded as part of a welcome gift or in online casinos with no deposit free spins in Canada. They are sometimes a great idea for promoting specific slot games. On the other hand, bonus spins might be more frequent as awards during a live game, such as a live dealer.
Know How To Use Free Spins For Customers
Customers will evaluate the quality of the free spins to ensure they’re reliable. Analyzing factors such as wagering requirements, game restrictions, and maximum winning caps is common in determining whether an online casino is efficient or not. 
Starting with the existing customers is ideal in discovering the benefits of free spins through:
- Loyalty programs through offering points for every wager the user makes. Gathering them for longer ensures the exchange for free spins, bonus cash, and even exclusive merchandise;
- Reload bonuses are offered when the player makes a subsequent deposit. They are efficient in extending the playing time and increasing one’s chances of winning;
- VIP schemes come with personalized offers and high withdrawal limits. VIP members can also benefit from exclusive invitations to tournaments and events;
Making Free Spins Available On Mobile
Canadian online casino players prefer convenience when discovering new games or even playing their regular ones. Therefore, they like using their mobile phones over a computer, which is why supporting a mobile-optimized casino approach is ideal for attracting more customers, such as the following:
- Exclusive mobile bonuses that include free spins for certain tasks, such as downloading the app or accessing the online casino site;
- Mobile-optimized platforms that launch games faster and have smoother navigation, especially for games with free spins;
- Touch-friendly game play that supports intuitive gaming with swiping, tapping, and autoplay options;
The mobile version of the online casino is also perfect for claiming free spins bonuses. Once the user creates a new account, they can enter the required bonus codes during the registration process. After that, they only need to make the qualifying deposit amount and open the eligible slot game to use the free spins.
Offering Diverse Payment Methods
Allowing customers to deposit and withdraw their rewards in a preferred payment method is more rewarding than limiting it to a few channels. Even in the Canadian online casino market, players can choose between several options, including debit cards, credit cards, and bank transfers. More modern payment channels include e-wallets, e-checks, and even cryptocurrency. Still, most Canadian gamers prefer to use Interac, as it’s a widespread preference across the country.
Payment methods must be safe and secure, meaning they’re backed up by encryption and different cybersecurity measures. At the same time, processing times must be fast for transactions to be completed in less time than those of our competitors. Although most deposits are processed almost instantly, withdrawals can take anywhere from a few hours to a few days, depending on the payment channel.
Supporting Responsible Gambling
According to website expertise from GamblingInformation.com, responsible gambling is one of the most important features an online casino must be aware of. That’s because playing in excess and overlooking real-life responsibilities can lead to addiction.
The risks of online gambling can be observed through the symptoms of:
- Thinking about past and future gambling sessions constantly;
- Spending time gambling more than initially planned;
- Borrowing money to recover previous losses and increase bet amounts;
- Having financial problems that lead to requesting loans or using savings;
- Withdrawing from social events and family time;
- Struggling with school or work productivity;
- Experiencing physical symptoms like sleep disturbances and headaches;
Gambling addiction can be tricky to deal with, since each individual is affected differently, and might even have other symptoms than those presented above. Hence, online casino providers in Canada adopted a series of measures to help manage the situation, such as the following:
- Limiting deposits so users can avoid impulsive decisions;
- Limiting the time spent playing at online casinos so people can take regular breaks;
- Having reality checks from the provider to encourage awareness;
- Limiting losses to avoid the risks of chasing them endlessly;
There are also instances where these features are ineffective. Therefore, solutions such as direct links to specific organizations, like Gamblers Anonymous, can help stabilize the user’s tendencies. Counseling services are also important in parallel to self-exclusion.
Final Considerations
Boosting an online casino in a competitive market, such as the Canadian ecosystem, can be challenging, but one of the easiest ways to do it is to enhance the rewards system. This means offering free spins and other bonuses in diverse ways, from different games and multiple tiers of players. Of course, allowing players to deposit money and withdraw their winnings through their preferred payment channel is essential.
