
It’s Not About the Bike. It’s About the Pain (and the Data)
If you’re not one of us, you’ll never get it. You’ll see us on a Saturday morning, clad in spandex, faces grimacing, grinding up a hill that, frankly, looks miserable. You’ll see us on the side of the road, covered in grease, fixing a flat in the rain. And you’ll ask, “Why? Why would you
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