The emergence of e-commerce has significantly expanded the possibilities of attracting customers. And accordingly, it has allowed them to expand sales, receiving more profit. The popularity of custom ecommerce development also speaks of the demand for online stores. Such services are often chosen by those wishing to move from offline to online. But there are two points here: someone chooses templates to create their own sales platform, and someone orders custom development.
Pros and Cons of Creating An Online Store Using a Template
You can create an online store website using a template in just one day. And this is one of the main advantages. It allows you to start selling almost immediately and not lose profits. In addition, it is quite affordable in price, and this advantage is especially relevant if the initial sales volumes are small.
Also, the advantages of this option will be:
● ease of use, since you do not need to be an experienced programmer to make changes;
● a large selection of templates, so you can choose an option specifically for your product;
● the ability to quickly connect to CRM.
But at the same time, an online store based on a template has no individuality. That is why, in the vastness of the virtual world, you can find a similar version of e-commerce. Another disadvantage of this option is limited customization options, but when scaling, this is very important.
Custom E-commerce Development
An online store created by a team of professionals differs in many ways from a template version. The main argument for this option is individuality. The owner of such an e-commerce option will definitely not come across a completely similar option.
The advantages of this option:
● scalability. This is very important for the future. An individually developed online store can always be expanded. It is important to add additional functions to it and do everything to increase its capabilities;
● manageability. In the case of development, the client can independently choose what the online store will be like. And this is possible even at the stage while professionals are working with him;
● regular updates – this is impossible in a template version, but in a developed one – it is quite possible.
However, it is still worth considering that the cost of such development is quite high, and the process itself takes a lot of time.
So What to Choose: A Template or Development
It all depends on the desired result. Templates can be the best option if you have a small budget or no opportunity to seriously deal with website personalization. They can also be used in the absence of serious strategic goals.
Custom development of an online store is a choice for those who need a reliable site and have complex business needs. It will also be an option if e-commerce is just developing, but its owner has serious plans.
In order for the custom creation of an online store to be of high quality, it is important to contact professionals who know their business well. Otherwise, you may get something slightly different from what you expected.
